Monday, June 04, 2007

The Irrelevant Newspaper Price

This blog is written mostly tongue in cheek. Some points may be informative. Please provide your feedback.
If you suffer from self-irrelevancy, please seek professional advice.

Hello. I'm now receiving the 2nd week of an 8 week Toronto Star promotion. They are sending it to me for free all this time. At the end of the trial, they'll ask me if I want to continue for a fee. And I'll say no.
Why? Because I can get all my Toronto Star info on the Internet. Faster. For free. So why should I pay for something that's out of date when it's printed?
A better question is why does the newspaper cost anything? Why not hand it out for free? Sure it costs money to produce one, but certainly advertising costs could cover it. In fact advertising could become more expensive because circulation would skyrocket if it was free.
So why not take away the irrelevant newspaper price? Other publications like Renter's News already are free, and their info is more substantial and less time sensitive than a daily newspaper.
Get rid of the irrelevant price, Toronto Star, and watch your profits soar.

Regards,
Irrelevant

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