The Irrelevant Advertising II

This blog is written mostly tongue in cheek. Some points may be informative. Please provide your feedback.
If you suffer from self-irrelevancy, please seek professional advice.

Hello. What's the best way to advertise? Be interviewed by the media, as in public relations.
Our family will be on Breakfast Television Wednesday at around 7am. We'll get a few minutes to talk about Cystic Fibrosis. Could we ever afford this time to advertise? No way! It would cost 5 digits and be much shorter.
Not only that, but with the interactive questioning, we can deliver a much more powerful message than any advertising could do. And people see us as much more credible, even if they aren't initially interested in our cause.
When weighing this against buying a simple ad, there's just no comparison. Advertising is irrelevant compared to good PR.

Regards,
Irrelevant